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Crafting Bharat Season 2: Deep Dives Into India’s Startup Revolution, brought to you by NewsReach and AWS Startups

India is in its golden age of development.
This is the period when India will take a quantum leap towards growth and
development. The Viksit Bharat 2047 initiative envisions India to be a
developed nation by the centenary of India’s independence in 2047. As the
nation is advancing towards the Viksit Bharat 2047 vision, the startup economy
is growing leaps and bounds.

 

Crafting Bharat is a platform dedicated to
highlighting the visionary founders, the key drivers for the holistic
development of Bharat. As we move towards a globally competitive India, we
unveil Season 2 of Crafting Bharat, an initiative by NewsReach, powered
by AWS Startups, in association with VCCircle and production partner HT
Smartcast. The second season lineup of founders solving the problems of India
for tomorrow through their innovative solutions in the field of security,
finance, healthcare, pharmaceuticals, logistics, and micro-mobility through
leveraging the power of AI.

 

Each episode in this season will explore the
actionable insights with real conversations with the founders, inspiring the
next wave of innovators of Bharat and building solutions that pave the path to
India of Tomorrow with eminent and seasoned host Gautam Srinivasan, famed for
hosting diverse range of TV and digital programs, currently consulting editor
at CNBC (India), CNN-News18, Forbes India and The Economic Times.

 

Each episode will have three segments. The
first segment of the episode is named ‘Ignite’, which uncovers the early
days of the startup, the inspiration behind the idea, the challenges of
building an MVP, and the struggles of finding a product-market fit in the
Indian economy. The second segment of the episode, named ‘Launch’ which
will talk about the growth strategies, business decisions, and pivots that
helped the founders to reach millions of users. This segment also has a
mini-segment named ‘Boost’, which will explore the role of AWS Startups in the
startup’s exponential growth. The final segment of the episode, named ‘Orbit’,
talks about the long-term vision of the startup in shaping the future of
its industry and contributing towards India’s growth in line with the Viksit
Bharat 2047 initiative. 

Watch the promo for the series: Crafting
Bharat Season 2 | Official Promo | Launching 9th May

We are committed to building a community
of founders through Crafting Bharat, where we highlight their inspiring
journeys, driving innovation and economic growth
,” said Darshan Shah,
Co-Founder and CEO of NewsReach. “This podcast series is another step
towards unraveling the inspirational stories of successful founders who are
shaping the future of the Indian economy and driving the Viksit Bharat 2047
initiative. I am grateful to AWS Startups for collaborating with us for another
season and supporting the vision of Crafting Bharat.

 

“At AWS, we aim to empower founders around the
world by providing them access to the broadest and deepest set of cloud
technologies, along with various tools and programs such as AWS Activate, that
are designed to enable them to move fast and innovate, build, and scale their
ideas. Startups in India are using AWS’s cloud and AI infrastructure to build
unique solutions across various industries, including healthcare, finance,
micro-mobility, and more. With this collaboration, we aim to bring forward
Season 2 of Crafting Bharat, a podcast series that spotlights inspiring
journeys of Indian startup founders, marked by resilience, creativity, and
real-world impact of technology on businesses and citizens.
” said Kumara Raghavan, Head, Startups, AWS
India and South Asia

 

Guest 1: Dheeraj Pandey, Co-Founder and CTO of DevRev. DevRev bridges Dev
(teams) and Rev (customers), bringing them together through the power of AI.

 

Guest 2: Abhishek Kumar, Co-Founder and CEO of Mygate. Mygate has over 250
features, making it the world’s most comprehensive community management platform.

 

Guest 3: Naveen Dachuri, Co-Founder and CTO of Yulu. Yulu is India’s largest
shared micro-mobility service provider using electric two-wheelers to reduce
traffic congestion and air pollution in urban India.

 

Guest 4: Prithvi Chandrasekhar, President & CEO – Consumer Finance of
InCred Finance. InCred is a new-age financial services group that leverages
technology & data science to make lending quick & easy.

 

Guest 5: Elwinder Singh, Co-Founder of Connect & Heal. Connect & Heal
is a healthcare startup providing holistic outcome-focused, patient-centric
care.

 

Guest 6: Swapnil Shah, Founder and CEO of Freight Tiger. Freight Tiger has
built an intelligent operating system that includes a technology platform, an
on-ground control tower, and a digital freight network.

 

Guest 7: Anand Agrawal, Co-Founder and CPTO of Credgenics. Credgenics is an
innovative FinTech company that provides advanced loan collections and debt
resolution technology solutions.

 

Guest 8: Chaitanya Raju, Executive Director and CPO of HealthPlix. HealthPlix
has pioneered the digitization of healthcare through its future-ready
AI-powered EMR platform for doctors in India.

 

Guest 9: Raunak Bhinge, Managing Director of Infinite Uptime. Infinite Uptime
is an Industrial AI pioneer, offering 99.99% equipment and process availability
and up to 2% energy reduction per unit of production to help global industrials
unlock up to $2 trillion in value.

 

Guest 10: Amit Kumar, Director and CTO of Easebuzz. Easebuzz is a full-stack
payment solutions platform serving more than 2,00,000 businesses in India.

 

Guest 11: Amit Kaul, COO of Pharmarack. Pharmarack is a commerce-to-insights
technology company uniquely anchored by 17 leading Indian Pharma companies
focused on strengthening the pharmaceutical distribution and supply chain
ecosystem.

 

Guest 12: Goutam Kurumella, Head of Startup Solutions Architecture at AWS.
Amazon Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands of businesses
in 190 countries around the world.

 

The first episode goes live on 9th May, 2025.
Stay tuned to the Crafting Bharat Podcast Series as we bring you inspiring
stories of founders through a candid and insightful conversation with Gautam
Srinivasan.

 

Subscribe to Crafting Bharat to follow
along: 

YouTube: https://www.youtube.com/@CraftingBharat

Facebook: https://www.facebook.com/craftingbharatofficial

Instagram: https://www.instagram.com/craftingbharat/

Twitter: https://x.com/CraftingBharat/

LinkedIn: https://www.linkedin.com/company/craftingbharat

Kolkata/Mumbai, May 06, 2025 : Nishant Kanodia promoted, Matix Fertilisers and Chemicals Limited, a
₹7,000 crore integrated fertiliser company, has achieved a significant
milestone in its diversification journey. In less than three years since
entering the crop protection and supplement segment (FY 2022–23), Matix has
grown the vertical to ₹200 crore in revenue. This rapid scale-up reflects the
trust of India’s farmers and Matix’s strategic focus on high-impact
agri-Inputs. The achievement further strengthens its leadership in eastern India,
where it holds nearly 20% market share in urea and ranks among the country’s
fastest-growing crop nutrient companies.

 

Since entering the crop protection and
supplement segment in FY 2022–23, Matix has rapidly scaled its portfolio
through co-marketing partnerships with leading players such as UPL and CRYSTAL.
The range now includes Single Super Phosphate (where Matix is the country’s
leading trader, with 84,712 MT sold in FY 2024–25), Zyme, Zinc Sulphate (21%
& 33%), Potash Derived from Molasses, Phosphate Rich Organic Manure, City
Compost, and Micronutrient Mixture.

 

Sharing his views,Nishant Kanodia, Chairman, Matix Fertilisers & Chemicals Limited said, “This
achievement reflects the dedication of our team and the growing trust of
India’s farming community. At Matix, we remain deeply committed to delivering
innovative, sustainable agri-input solutions that empower farmers and
strengthen Indian agriculture.”

 

In FY 2024–25, the company further diversified
into specialty fertilisers such as Calcium Nitrate, Sulphur Bentonite, and
Mycorrhizal Biofertilizer, reinforcing its alignment with the Government of
India’s thrust on organic and sustainable agricultural inputs.

 

Manoj Mishra, Managing Director, Matix
Fertilisers & Chemicals Limited, said,
Crossing
this milestone reflects our team’s strategic vision and strong execution, as
well as the growing trust of India’s farmers. At Matix, we are focused on
building a comprehensive, future-ready agri-inputs business that enhances farm
productivity, supports sustainable practices, and contributes meaningfully to
India’s food security. We are proud to partner with farmers in their journey
toward a more resilient agricultural future.”

 

Matix’s trading success builds on the
foundation of its fully integrated 1.27 MTPA gas-based urea plant in Panagarh,
West Bengal—one of India’s largest single-stream fertiliser facility. Operating
consistently above 100% capacity and supported by a long-term gas supply
agreement with GAIL, the plant ensures uninterrupted, reliable supply of
essential crop nutrient to the farming communities across its operational
areas.

 

As Matix continues to grow its footprint and
portfolio, it remains committed to driving value across the agricultural value
chain, delivering scale, innovation, and sustainability from plant to plate.

 

About Matix Fertilisers and Chemicals Limited: Matix
Fertilisers and Chemicals Limited is one of India’s youngest and
fastest-growing crop nutrient companies, holding approximately 20% market share
of urea in eastern India. The company is present across nine states with
distribution strength of 1000+ dealers and 60,000+ retailers. Matix is
committed to enhancing agricultural productivity through innovative crop
nutrition and soil enhancement products, aiming to nourish every farm and
ensure food security for all.

 

Website: https://matixgroup.com/

 

For more information please contact: 

Matix Fertilisers and Chemicals Limited

Corporate Communications department

Email id: corpcomm@matixgroup.com

 

 

Chennai ,
6th  May , 2025 :
The
6th International Saiva Siddhanta Conference
, jointly organized by the
International Institute of Saiva Siddhantha Research, Dharmapuram Adheenam, and
the Tamil Perayam of SRM Institute of Science and Technology (SRMIST),
concluded with a formal valedictory ceremony at the Institute of Science and Technology
(SRMIST), Kattankulathur.

 

The ceremony witnessed the esteemed presence of prominent spiritual
and academic figures. Among them were Thiru.
Marai. Vetrivel, Conference Treasurer, Dharmapuram Adheenam; His Holiness
Sri-La-Sri Kayilai Masilamani Desika Gnanasambanda Paramacharya Swamigal, the
27th Mahasannidhanam of Dharmapuram Adheenam; Shri C.P. Radhakrishnan, Hon’ble
Governor of Maharashtra; Tan Shree Tatho Dr. R. Nataraja, Chairman, Shree
Mahamariamman Temple, Kuala Lumpur, Malaysia; and Dr. Srimath Mauna
Thirugnanasambanda Thambiran Swamigal of Sri Maunamadam, Tiruchirappalli.

Their participation lent solemnity and depth to the closing proceedings.Noted Tamil orator Tmt. Bharathi Baskar
participated in the ceremony.

 

“Over
the past twelve years, we have trained over a thousand Tamil-speaking priests
to ensure worship in Tamil across our temples—an achievement that marks a
significant victory for Tamil spirituality. By fostering devotion, we are also
nurturing culture, discipline, and compassion in society. True transformation
begins with instilling bhakti and values in our youth.
” — Karu Nagarajan, Head of
Tamil Perayam

 

“Saiva Siddhanta is not just a philosophy—it’s a way of life that
teaches us to serve, surrender, and seek truth within.”-
Tmt.
Bharathi Baskar, Tamil Orator

 

“The
Saiva Siddhanta Conference stands as a testament to our enduring commitment to
spiritual growth, intellectual exchange, and the preservation of our rich
cultural heritage. This gathering of minds, from across the world, reflects our
shared pursuit of truth and devotion, inspired by the timeless teachings of
Saiva Siddhanta.”-
Ravi Pachamuthu, Pro-Chancellor
(Administration), SRMIST

 

Through the teachings of Saiva Siddhanta, we are reminded
that true wisdom arises from within, as the soul, free from attachment and ego,
merges with the divine presence of Lord Shiva.”-
His Holiness Sri-La-Sri Kayilai Masilamani Desika Gnanasambanda
Paramacharya Swamigal, the 27th Mahasannidhanam of Dharmapuram Adheenam.

 

“In the journey of progress, we must never forget that true
innovation is rooted in our ancient wisdom. As we move forward, let us honor
the timeless teachings of our ancestors, embracing them not as relics of the
past but as the guiding lights that will shape the future. Our heritage is not
just a reflection of what we were, but a blueprint for what we can
become.”
Shri
C. P. Radhakrishnan, Hon’ble Governor of Maharashtra.

 

The valedictory function marked the successful conclusion of the
conference, reinforcing the enduring global relevance of Saiva Siddhanta and
the shared commitment to preserving Tamil spiritual heritage through continued
academic and cultural collaboration.

 

New Delhi, 06/05/2025 : Arhan
Bagati
, a dynamic youth leader
hailing from Kashmir, is being celebrated for his wide-ranging contributions
across social impact, cultural revival, and now, the world of cinema. As the
founder of Kashmir Yumberzal Applied Research Institute (KYARI), Bagati is at
the forefront of initiatives aimed at sustainable development and community
empowerment.

Under Arhan’s guidance, KYARI is
actively addressing critical regional challenges through forward-thinking
solutions. A prime example is the introduction of e-rickshaws in Srinagar. This
initiative promotes sustainable transportation and provides economic
opportunities, particularly for disadvantaged communities, demonstrating an
innovative approach to development challenges. KYARI also focuses on areas like
education, sanitation, electricity, tourism, conservation, and economic
empowerment for women. Notably, KYARI successfully organized the Lit Fest in
Kashmir after a 33-year gap, a significant cultural revival that was
inaugurated by the Lt Governor and attended by various dignitaries.

Arhan’s unwavering commitment to
creating employment and raising awareness for a greener society has been
lauded. This recognition follows two years of impactful work by his initiative,
highlighted by a recent post from Payal Mehta on X (formerly Twitter), who
commended the scale and significance of his contributions:

“2 yrs to this big effort to
create employment and awareness towards a green society. @IndiaKyari
@IamArhanBagati keep up the good work.”

– Payal Mehta on X

Beyond environmental advocacy, Arhan
Bagati’s work spans diverse domains. He has championed the integration of
technology and mental health, authoring influential articles on AI-driven
therapy and its potential to support marginalized populations. His vision for a
balanced approach to technology in healthcare underscores his commitment to
ethical and inclusive progress.

Arhan has also played a significant role
in the Paralympic Movement in India as the Awareness and Impact Ambassador for
the Paralympic Committee of India, developing initiatives to assist Indian
athletes. His dedication led him to serve as India’s first and the world’s
youngest Deputy Chef De Mission for the Indian contingent at the Tokyo 2020
Paralympic Games.

His achievements have garnered national
and international recognition, including being featured in the prestigious
Hindustan Times 30 Under 30 list for Social Impact. His perspectives on
national security, the socio-political environment of J&K, and connecting
with one’s roots are frequently shared through TEDx talks and publications in
leading media outlets.

Further demonstrating his dedication to
showcasing Kashmir positively, Arhan served as a co-producer of the recently
released Bollywood film “Ground Zero.” This major production, filmed
extensively in the Valley, marked a significant return for Bollywood after over
three decades, aiming to boost local tourism and the economy. The movie, which
tells a compelling true story, is expected to draw significant attention to
Kashmir’s beauty and potential.

As India and the world navigate the
challenges of sustainable development, Arhan Bagati’s leadership stands out as
a source of inspiration for the next generation of changemakers. His holistic
approach—combining environmental stewardship, social innovation, technological
advancement, and cultural promotion—continues to make a measurable difference
in the lives of many.

For media inquiries and further
information, please contact:

India Kyari Communications

Email: info@indiakyari.org

About Arhan Bagati: Arhan Bagati is a youth leader from Kashmir and the
founder of KYARI, a non-profit organization addressing critical issues in the
region. He is also the Awareness and Impact Ambassador for the Paralympic
Committee of India and is currently pursuing a Master in Public Policy at the
John F. Kennedy School of Government at Harvard University. His commitment to
social change was recently further acknowledged when Hindustan Times named him
a 30 Under 30 – Social Impact Leader. Additionally, he has co-produced the movie
Ground Zero.

Suggested Social Media Tags and
Handles:

Generic: #ArhanBagati #YouthLeader #Kashmir #SocialImpact
#Changemaker #NewIndia #MakingADifference

Related to Work/Initiatives: #KYARI #IndiaKyari #GreenEmployment
#SustainableDevelopment #KashmirDevelopment #Innovation #PublicPolicy
#MentalHealth #AI

Related to Film: #GroundZeroMovie #Bollywood #KashmirTourism
#FilmProduction #IndianCinema

Related to Recognition/Affiliations: #Paralympics #TeamIndia #Harvard #HTCity (for
Hindustan Times)

Handles to Tag (Verify these handles
are official and active before tagging):

●●Arhan Bagati:
@IamArhanBagati (X/Twitter)

●●KYARI/India
Kyari:
@IndiaKyari (X/Twitter)

●●Payal Mehta:
@payalmehta100 (X/Twitter)

●●Hindustan Times:
@htTweets (X/Twitter)

●●Paralympic Committee
of India:
@PCI_IN_Official (X/Twitter)

●●Harvard Kennedy
School:
@Kennedy_School, @Harvard (X/Twitter)

●●Excel
Entertainment:
@excelmovies (X/Twitter)

●●Farhan Akhtar:
@FarOutAkhtar (X/Twitter)

●●Ritesh Sidhwani:
@ritesh_sid (X/Twitter)

●●Relevant News
Outlets in J&K:
(e.g., @greaterkashmir – X/Twitter)

●●Film Bodies in
India:
(e.g., @ANI – X/Twitter)

 

Mumbai,
May 6, 2025 : 
Lifelong Online, one of Indias
fastest-growing D2C brands and a leading e-commerce player for consumer goods,
has announced the expansion of its Home Improvement range. To mark the
occasion, the brand has rolled out a heartwarmingly humorous digital campaign
titled
Nok
Jhok”
, headlined by the iconic
real-life couple Archana Puran Singh and Parmeet Sethi.

 

The
campaign’s endearing teaser film captures the timeless quirks of Indian
households — where decisions about buying a cloth drying stand or a bathroom
organiser are not driven by logic alone, but by chai-time debates, passive-aggressive
silences
, and those unmistakable moments of
Tu
Tu Main Main.”
Through their natural chemistry
and playful banter, Archana and Parmeet have turned their everyday
Greh
Kalesh”
into laugh-out-loud moments –
the perfect blend of love, drama, and everyday Indian home debates. Bringing to
life the everyday realities of Indian couples makes the campaign not just
entertaining but deeply relatable.

 

Watch
the teaser here:
https://youtu.be/DEyM3kQxZ4Q

 

“At
Lifelong, we don’t just build products—we decode emotions. The idea behind the
Lifelong Home category was born from the lived experiences of Indian families.
We didn’t just consult industry experts—we observed Indian couples, their
homes, and the many ‘nok jhoks’ that happen over home-related decisions,” said Shivalika
Bhasin, Brand Partnerships Manager at Lifelong Online.
“With the ‘Nok Jhok’
campaign, we’re celebrating the beautiful chaos of Indian homes and offering
smart, design-forward solutions that make everyday living easier, neater, and a
little more joyful.”

 

The
new range in Lifelong Home Improvement Category features a thoughtfully
designed range of functional-yet-stylish products that bring utility, comfort,
and aesthetics to every corner of the home. From home safes, 2-in-1 ladders,
and designer plant stands to multi-level cloth drying racks and bathroom
organisers, each product in the collection addresses a real need with an eye on
space-saving, convenience, and design innovation.

 

Shivalika
further added that “India
s
home improvement sector is booming, driven by a growing middle class, the rise
of DIY culture, and increasing consumer aspiration toward better living
environments. With more Indians investing in well-organised and beautifully
functional homes—especially in urban and semi-urban areas—Lifelong sees a
massive opportunity to serve this demand with quality products at accessible
price points.”

 

Deval
Nigam
, Business Head, Home
Improvement & Personal Care Products, Lifelong Online,
added, “This
range is about simplifying everyday chores without compromising aesthetics.
We’ve curated products that deliver both function and form, aligned with the
evolving needs of today’s Indian consumers. We are already 4+ rated on Amazon
for most of the products, and that’s a reflection of the trust and satisfaction
our customers have placed in the brand.”

 

With
Nok Jhok, Lifelong is not just launching a new category, but a new
conversation—one that reflects the heart of Indian homes: real, imperfect,
loving, and a little dramatic. The campaign will roll out across digital
platforms including Instagram, YouTube, and OTT placements, with short episodic
content aimed at engaging young couples, families, and homemakers alike.

 

So
whether you
re
team “function” or team “aesthetics”, Lifelong invites you
to laugh, relate, and maybe even shop a little—because in every Indian
household, a little nok jhok is inevitable. Why not make it fun?

 

About
Lifelong Online

 

Lifelong
Online is one of India’s leading e-commerce brands for consumer goods. Inspired
by consumers, our products are developed keeping the modern Indian consumer’s
lifestyle at the core of the design. As we reimagine everyday living, our
products strongly resonate with our consumers, establishing our strong presence
across multiple categories, starting from Home & Kitchen, Lifestyle,
Fitness, Healthcare, and extending to Smartwatches. At Lifelong Online, we run
the complete e-commerce flywheel, with a technology backbone that secures
customer feedback across multiple touch points, demonstrating effective
marketing and communication campaigns, managing a diverse multi-country factory
base, a pan-India customer service network, and robust capabilities of
e-commerce fulfillment at multiple locations across India. Lifelong Online was
founded by Atul Raheja, Varun Grover, and Bharat Kalia in 2015.

 

For
company and product range:
https://www.lifelongindiaonline.com/

 


Durgadutt Nedungadi,
Netradyne’s Senior Vice President, EMEA and APAC (left) and Praveen G, National
Business Head, Eminent Transit announcing their strategic partnership. Eminent
Transit has started the integration of Netradyne’s “Driver•i” technology — an
advanced fleet camera system that analyzes 100% of driving time to monitor and
improve driver behaviour in real time.

Bengaluru, India –
May 6, 2025 
:  Netradyne, a leading provider of AI-powered fleet and driver
safety technology, and
Eminent Transit, a premier pan-India travel solutions provider
specializing in corporate travel, employee transportation, and urban mobility
announce  a partnership to enhance safety, efficiency, and sustainability
in transportation services across India.

Eminent Transit will
integrate Netradyne’s cutting-edge Driver•i technology into its fleet
operations. Driver•i provides a real-time data analysis and in-depth insights
into driver behavior by analyzing 100% of the driving time. This integration
will empower Eminent Transit to deliver exceptional safety standards and
operational excellence to its extensive customer base.

We serve over 70 corporates in more than
160 cities across India with a combination of fleets, delivering
executive-class journey.
” shared Ravi Kiran, CEO of Eminent
Transit.
Deployment of Netradyne’s Driver•i will ensure that we
enhance and deliver world-class comfort and top-tier safety to our esteemed
customers. This innovative solution not only elevates the safety, reliability,
and efficiency of our transportation services but also provides essential
protection for women employees traveling late at night. Through real-time
monitoring, Driver•i ensures compliance while safeguarding drivers from false
claims. And with real-time insights into risky driving and personalized
coaching, we enhance our driver training programs, ensuring an exceptional
experience for our customers”.

 

Eminent Transit
is known for delivering premium travel experiences to corporate clients across
India,
” said Durgadutt Nedungadi, Sr. Vice President of International
Business at Netradyne
. “With our AI-powered Driver•i™ technology, we’re
helping elevate those experiences further—by enabling safer, smoother, and more
secure rides. From reducing harsh driving events to protecting drivers with
real-time video intelligence, this partnership is all about setting new
standards in transportation safety and operational excellence.

 

About Eminent Transit

Eminent Transit is a
pan-India travel solutions company that specializes in business, events,
leisure, loyalty, and corporate mobility. The company serves corporate
travelers with cost-effective and creative travel management solutions. With
over 70 corporate clients, a presence in more than 160 cities, and a fleet of
1,500-plus vehicles, Eminent Transit has continuously evolved, innovated, and
expanded its operational network. The company’s journey from its inception in
2017 as a local provider in Bangalore to becoming a pan-India travel solutions
company reflects its commitment to excellence and customer satisfaction. With a
focus on safety, reliability, and innovation, Eminent Transit is dedicated to
enhancing the transportation experience for individuals and businesses across
the nation.

 

About Netradyne:

Netradyne is a global
provider of AI-powered fleet and driver safety solutions. Its flagship product,
Driver•i, leverages AI and edge computing to deliver real-time feedback and
insights that improve driver behavior and fleet safety. Today, it is an
industry leader in advanced fleet safety solutions with customers across India,
U.S., Canada, Germany, U.K., Australia, and New Zealand—with marquee investors
on board like Softbank, Reliance, M12 (Microsoft’s venture arm), and Point72 Ventures.

Netradyne was founded
by two Stanford University graduates and technologists, Avneesh Agarwal and
David Julian. Netradyne currently markets ‘Driver•i’, a fleet safety and
coaching platform. Its technology uses deep learning and edge computing to bring
rich contextual insights and solutions to the transportation industry to help
fleets establish safe driving practices.

 

Bengaluru,
May 6th, 2025 
: Under 25, India’s Largest Youth Media
Network, has announced the launch of its newest feature on their app:
Leaderboard. Based on the insight that today’s students are motivated by
challenge, recognition, and real incentives, Leaderboard introduces a gamified
system of XP, levels, missions, and cash prizes—all designed to enable the
youth to earn and learn while having fun.

Campaign is launched with arcade-style visuals inspired by games like
mario, Minecraft etc, s
easonal rankings and weekly rewards
drops, Leaderboard transforms the Under 25 app into a digital playground where
students can climb ranks by completing missions, engaging with content and
inviting friends. The highest performers are rewarded with real cash
incentives, along with access to biggest brands in India through coupons of
well-established brands as a reward, exclusive in-app badges, in-app clout and
community recognition.

Leaderboard
builds on this success by offering students a more
dynamic way to track their growth and be recognised for it — from earning XP
for daily actions to unlocking badges as they progress. Students can also
unlock a special OG status by being among the first 1,000 consistent users,
earning them exclusive in-app markers that signal loyalty and achievement.

“At Under 25, we are constantly asking
ourselves what gets Gen Z truly excited. The Leaderboard is our answer to that
— it taps into their love for progress, visibility, and recognition. It gives
Gen Z a new way to show up, stand out, and level up. Every action inside the
app, from flipping cards and submitting missions to interacting with content,
earns XP, helping users rise on a dynamic, seasonal leaderboard,” said Jeel
Gandhi, CEO, Under 25. “It’s more than just rankings — it’s about making users
feel, seen, and celebrated.”

With a mission to empower young people,
Under 25 is redefining what it means to be young and ambitious in India. The
platform connects individuals across the country, encouraging them to dream
big, take action and build meaningful lives— all while having fun along the
way. Leadership is a defining moment in Under 25’s journey, as it continues to
scale its platform and community impact.

 

Executives across sectors like finance, technology, steel,
and media recorded substantial earnings in the previous financial year. Their
compensation reflects not just the scale of the businesses they manage, but
also the growing emphasis Indian companies place on strong and consistent
leadership. The numbers offer a glimpse into how experience and steady
direction continue to drive value at the highest levels of corporate
management.

Abhay
Bhutada, Poonawalla Group

Alt
text: Abhay Bhutada of the Poonawalla Group

Abhay Bhutada of the Poonawalla Group recorded India’s
highest-ever salary in FY24, with total earnings of Rs. 241.21 crore. He was
the former Managing Director and CEO of Poonawalla Fincorp, under whose
leadership the company secured a CRISIL AAA rating and delivered exceptional
financial growth. Outside of his corporate career, Bhutada contributes to
education, healthcare, and sports initiatives for underprivileged communities
through the
Abhay Bhutada
Foundation
.

Arnob
Roy, Tejas Networks

Arnob Roy, Whole Time Director and Chief Operating Officer
at Tejas Networks, earned Rs. 76.82 crore during FY24. His remuneration
amounted to 3.03% of the company’s revenue and 121.98% of its net profit for
the year. Roy is responsible for operational management at Tejas Networks, a
company focused on telecom equipment and network solutions, a sector that has
seen increasing investment as India expands its digital infrastructure.

Sudhir
Singh, Coforge

Sudhir
Singh, Executive Director and CEO of Coforge, received a total compensation of
Rs. 105.12 crore in FY24. His leadership was instrumental in driving the
company’s growth in IT consulting. The payout accounted for 1.14% of Coforge’s
revenue and 13.01% of its net profit. A significant rise in demand for digital
transformation services supported this level of financial reward.

Kavery
Kalanithi, Sun TV Network

Kavery Kalanithi, Executive Director of Sun TV Network,
reported a remuneration of Rs. 87.5 crore for the year ending March 2024. She
plays a senior management role within one of India’s leading broadcasting
companies, operating across television, radio, and digital platforms. Her
compensation reflects her contribution to the company’s operational management
at a time when the Indian media and entertainment industry continues to
diversify across multiple formats.

Naveen
Jindal, Jindal Steel & Power

Naveen Jindal, Executive Chairman of Jindal Steel &
Power, received Rs. 84.99 crore in remuneration during FY24. In his capacity as
Chairman, Jindal oversees the operations of one of India’s major steel
producers, a sector critical to infrastructure and industrial development. His
earnings reflect his leadership role in managing large-scale projects,
production facilities, and strategic expansions across domestic and
international markets.

Summing Up

The
remuneration trends for FY24 reflect how Indian companies continue to align
executive compensation with strategic leadership and operational impact.
Leaders such as
Abhay Bhutada of the Poonawalla Group, Naveen
Jindal of Jindal Steel & Power, and Sudhir Singh of Coforge represent a
cross-section of industries where experienced management continues to drive
business growth and resilience.

Jaipur :
ARCH College of Design and Business, Jaipur has been honored in the Sustainable
Fashion category at the Climate Action & Sustainability Conference &
Awards (CASCA’25). The event was hosted by TheCSRUniverse and presented by M3M
Foundation. This recognition highlights ARCH’s strong commitment to
sustainability and climate action.

The
recognition celebrates ARCH’s efforts in redefining fashion as a tool for
environmental and social impact. With an innovative curriculum and a strong
emphasis on sustainability, the college has been instrumental in promoting
ethical fashion practices and shaping a new generation of socially responsible
designers.

Speaking
on this, Archana Surana, Founder and Director of
ARCH
College of Design and Business
, said, At ARCH, we are
cultivating a culture where sustainability is not an afterthought, but a
mindset. We are preparing students to become thoughtful changemakers, designers
who care as much about the planet and people as they do about aesthetics.”

This
year CASCA’25, themed “Driving Sustainable Transformation for a Resilient and
Inclusive Future,” brought together leading voices from across the climate and
sustainability space. The two-day conference featured 12 panel discussions,
keynote addresses, and interactive sessions with over 100 speakers and more
than 600 participants from various sectors including policy, industry, academia,
and social innovation.

ARCH’s
commitment to sustainability extends beyond academics. The campus incorporates
solar energy systems, rainwater harvesting, and aligns with the Sustainable
Development Goals (SDGs) in its operations—setting an example for environmentally
conscious infrastructure in education.

The
college also runs a Design Business Incubator (HubIn), which supports students
in developing innovative, sustainability-focused business models that aim to
create real-world impact. Through this initiative, students are encouraged to
combine design thinking with entrepreneurship and social purpose.

ARCH College of Design and
Business

continues to champion innovation, sustainability, and the development of future
leaders in design and entrepreneurship. With a legacy of over 25 years, the
college has established itself as a pioneer in design education, recognized for
its unique experiential learning model. This approach integrates hands-on
projects, immersive internships, and collaborative global initiatives—ensuring
students gain both academic excellence and real-world readiness.

Drawing
talent from across the country, ARCH fosters a dynamic, inclusive community
where diverse perspectives ignite creativity and encourage meaningful
collaboration. Through a strong emphasis on international exposure and
strategic global partnerships, the institution nurtures a global outlook among
its students, empowering them with the skills, confidence, and vision to thrive
in an ever-evolving creative economy.

 As the heat sets in
and wardrobes demand a seasonal refresh, one homegrown fashion brand has
emerged as the front-runner in redefining summer style for Indian women —
Kaftanize.
Known for its breezy co-ords and signature Indo-Western designs, Kaftanize has
grown into a household name among fashion-forward shoppers seeking comfort,
elegance, and versatility.

But Kaftanize is far
more than just kaftans. With new launches across categories like kurta sets,
tunics, dresses, co-ord sets, shirts, and loungewear, the brand is making a
bold statement: summer fashion should be as expressive as it is effortless.

Founded in 2022 by
husband-wife duo Shilpa and Rahul Agarwal, Kaftanize was conceptualized
with a singular mission — to offer timeless pieces that resonate with the
modern Indian woman’s lifestyle.

“What began with
kaftans quickly grew into a style movement,” says Shilpa Agarwal,
Co-founder and Creative Head. “Women were loving the comfort and confidence our
pieces offered. It was only natural for us to expand our collection.”

Today, Kaftanize’s
offerings go far beyond co-ords. Their kurta sets, in particular, have become a
standout, offering everyday elegance to a market long underserved. “Kurtas are
the heartbeat of every Indian woman’s wardrobe,” explains Rahul Agarwal,
who drives the brand’s strategic and business initiatives. “Our goal was to
take this staple and elevate it with finer detailing, quality fabrics, and a design
language that blends traditional silhouettes with modern flair.”

The result? A
category that’s not only resonating with new customers but also helping
Kaftanize bring more women into its fold — quite literally.

Kaftanize has rapidly
gained popularity in celebrity circles, with leading actresses and influencers
choosing its pieces for everything from promotional events to personal
holidays. Whether seen lounging on a beach in breezy co-ords or running errands
in a flowy kurta set, the label’s fans continue to praise its relaxed
sophistication.

“Kaftanize just gets
it,” one TV star shared in a recent fashion feature. “It’s effortless and cool
— I love how I can wear a Kaftanize set to a meeting in the city or to brunch
by the sea.”

This effortless
crossover between occasion wear and comfort staples is precisely where
Kaftanize shines.

In an era where most
fashion brands struggle to scale across platforms, Kaftanize has managed to
establish itself both online and offline. Its presence now spans over 70 premium
offline stores and top e-commerce platforms including Myntra, Nykaa Fashion,
Tata Cliq Luxe and Tata Cliq Fashion
. This robust omni-channel presence has
not only fueled the brand’s accessibility but also helped it achieve a 300%
year-on-year growth.

“Our goal was always
to meet customers where they are,” Rahul says. “Whether that’s on a fashion
marketplace, in a retail store, or directly on our website, the experience has
to be seamless.”

Speaking of digital, www.kaftanize.com has become the heart
of the brand — offering not only the latest launches but also style guides,
mood edits, and a community-driven shopping experience.

 

This summer,
Kaftanize is putting special emphasis on its Kurta Collection — a range that
caters to the Indian woman’s need for breathable, daily wear that’s far from
basic. From cotton-viscose blends with minimal embroidery to flowy pastels and
print-on-print designs, each kurta is crafted to tell a story.

“These aren’t just
clothes — they’re wearable moods,” says Shilpa. “We think about the woman who
goes from school runs to client meetings to dinner with friends. Our garments
need to support her through all of that, while still making her feel
beautiful.”

The brand’s
loungewear edit is also gaining traction — with shirt sets, relaxed dresses,
and hybrid tunics making their way into work-from-home wardrobes and airport
looks alike.

At its heart,
Kaftanize is still deeply rooted in a purpose larger than fashion. It was
launched with a focus on empowering women through employment and design
collaboration. Many of its artisans come from smaller towns, trained to
contribute to collections that reach customers across the country.

“Every piece we
create not only represents a woman wearing it — but also a woman who helped
make it,” says Rahul. “We take that responsibility very seriously.”

The team is now
exploring white-label partnerships, special capsule launches, and even
international pop-ups — proof that the brand has only just begun to tap into its
full potential.

For a generation of
women who refuse to choose between style and substance, Kaftanize has become a
trusted partner. Each collection is thoughtfully created, aesthetically strong,
and backed by a deeper understanding of what women want to wear — and how they
want to feel wearing it.

As Shilpa puts it,
“We’re not chasing trends. We’re building wardrobe classics that women will
keep reaching for, year after year.”

So whether it’s a
laid-back Sunday, a packed weekday, or a tropical escape, Kaftanize offers a
wardrobe that fits right in — and always stands out.

Explore the full
collection at
www.kaftanize.com and discover what it means to dress like you mean
it — from the city streets to sunset beaches.

 

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